World Cultural Heritage Essay Example for Free

World Cultural Heritage Essay In this world, since its existence, there were so many things happen. Some were happened for a reason, some were not. Up until now, there are thousands of places on earth that people might look at them as the symbol of arts, source and origin of some cultures and also religions. These World Cultural heritages include tangible culture (such as buildings, monuments, landscapes, books, works of art, and artifacts), intangible culture (such as folklore, traditions, language, and knowledge), and natural heritage (including culturally significant landscapes, and biodiversity). Nowadays, there is an organization that claimed themselves as UNESCO (United Nations Educational, Scientific, and Cultural Organization). This international body has been successful at gaining the necessary support to preserve the heritage of many nations for the future. According to UNESCO, world cultural heritage is any of various areas or objects designated as having â€Å"outstanding universal value† under the Convention Concerning the Protection of the World Cultural and Natural Heritage. This convention, adopted by UNESCO in 1972, provides for international cooperation in preserving and protecting cultural and natural treasures throughout the world. Other than that, this organization also contribute to peace and security by promoting international collaboration through education, science, and culture in order to further universal respect for justice, the rule of law, and human rights along with fundamental freedom. The World Heritage List includes 962 properties forming part of the cultural and natural heritage, which the world heritage committee considers as having outstanding universal value. Among all of places, few of them are situated in Malaysia. The most famous world cultural heritage site in Malaysia is situated in Malacca. There are many historic values in Malacca. It was established by the Srivijayan Prince Parameswara, the Sultanate of Malacca. Legend said that Parameswara decided to establish Malacca after seeing one of his dogs defeated by a mouse deer, naming the state after the tree he was resting under. On 7 July 2008, Malacca was officially listed as a UNESCO World Heritage Site in recognition of its important cultural and historical significance. Many museums have been established to contain the significant artifacts. For instance, Melaka Sultanate Palace Museum, Baba Nyonya Heritage Museum and Museum of History and Ethnography. Moreover, one of the famous places to visit is A Famosa- the most famous legacy from the time Malacca spent under Portuguese rule. It is the remaining of the Portuguese port, which was build to defend Malacca. Other than that, Malaysia also is well known for its rich in biodiversity. Gunung Mulu National Park situated in Sarawak is one of the places that were recognized due to its natural uniqueness. This mountain is Important both for its high biodiversity and for its karst features, Gunung Mulu National Park, on the island of Borneo in the State of Sarawak, is the most studied tropical karst area in the world. The 52,864-ha park contains seventeen vegetation zones, exhibiting some 3,500 species of vascular plants. Its palm species are exceptionally rich, with 109 species in twenty genera noted. The park is dominated by Gunung Mulu, a 2,377 m-high sandstone pinnacle. At least 295 km of explored caves provide a spectacular sight and are home to millions of cave swiftest and bats. The Sarawak Chamber, 600 m by 415 m and 80 m high, is the largest known cave chamber in the world. The property is home to one of the worlds finest examples of the collapse process in Kars tic terrain and provides outstanding scientific opportunities to study theories on the origins of cave faunas. The deeply-incised canyons, wild rivers, rainforest-covered mountains, spectacular limestone pinnacles, cave passages and decorations found within the property produce dramatic landscapes and breathtaking scenery that is without rival. These world cultural heritage sites are not only importance for the world to see, but the values also make it important to us individually. Nowadays, Culture heritage and natural heritage is increasingly endangered due to traditional cause of decay and even changing of social and economic conditions. Conserving the condition of the cultural heritage allow many benefits such as giving the property an international recognition thus allowing promotion of local and national pride. It also contributes to the identity and branding of territory, which is relevant in the age of globalization and fierce competition. By joining hands to protect and cherish the worlds natural and cultural heritage, it expresses a shared commitment in preserving our legacy for future generations. Preserving the world cultural heritage will develop awareness among the youngsters about the existence of it. Besides that, the importance of world cultural heritage also lies within the culture itself. The importance of culture lies in its close association with the living of the people. Different cultures of the world have brought in diversity in the ways of life of the people inhabiting different parts of the world. World heritage culture is important as it shape peoples attitude and personality and reflect ones cultural identity. To preserve the continuity of the culture for futute legacy and ensure the young generation appreciate the uniqueness of the culture. First importance is the culture heritage reflects the lifestyle and culture people living around it. For example,people living near the Kinabalu Park ,the culture will be based on forestry, higher altitude lifestyle like low temperature plants. The second reason is they will give an attraction from people around the world resulting an assimilation of new culture. For example, the Gunung Mulu is located in rural area,people around the world visits and try to learn the culture as well as they teach the locals new thing. In the nutshell, it is very important for us and to the world to preserve what our ancestors and peoples before us has left. We may not see what is coming for us in the future. The past might be the good source of guidance, and also good information to tell who we actually are.

Comparing Women in Rappaccinis Daughter, Prophetic Pictures, Lady Elea

The Role of Women in Rappaccini's Daughter, The Prophetic Pictures, Lady Eleanor's Mantle, and The Birth-Mark When researching criticism on Hawthorne's works, I ran across an interesting piece that dealt with the feminist view of "The Birth-Mark."   The article, written by Fetterly, explores the relationship between Aylmer and his wife, and how this relationship is a typical male-dominated situation.   Although there is the fact that the story deals with the failure of the scientist, there is an underlying current here of how Aylmer views his wife: in a negative manner.   This view towards women can be seen in several of the works of Hawthorne's - among them "Rappaccini's Daughter," "The Prophetic Pictures," and   "Lady Eleanor's Mantle."   While this view of women is not always at the forefront of the piece, it is certainly worth exploring how they are treated by the men in each.   In "The Birthmark," Aylmer sets about the task of ridding his wife of the one imperfection she has.   By attempting to perfect her, the readers get the idea that somehow Georgiana is not adequate and this inadequacy lies in her appearance.   The message to the readers seems to be that women need to be perfect on the outside as well as on the inside, which Aylmer claims is flawless.   Aylmer decides he is going to "fix" Georgiana.   Feminists look at this as a male control issue.  Ã‚   There are several mentions of Georgiana as being "otherwise so perfect," in both appearance and soul - save for this birthmark.   This idea of having to have the most beautiful wife is very degrading view of women.   It plants the idea in our minds that men are superior to women, and that men are the ones who can "fix" females in the attempt to bring them up to the level of me... ...hadow of death falling over the female characters in each of these stories.   This would fit into what Fetterly describes as "the great American dream of eliminating women."   It seems that the role of the men in these pieces were chiefly to try and control their wives/love interests/daughters in the attempt to get an upper hand in the battle of the sexes.   There are not any productive male-female relationships seen here, and feminists would conclude that this stems from the need to dominate women, probably because men are afraid of the power of women.   We can't know what's going on in the minds of these men, but it certainly is interesting to look at the relationships they have with the main female characters. Works Cited: Hawthorne, Nathaniel. " Rappaccini's Daughter." Nathaniel Hawthorne's Tales. Ed. James McIntosh. New York: W. W. Norton and Company, 1987.

Effective Advertising Essay

Advertising is considerably one of the vital strategies needed for a product or service to be known within a certain community. The scope of advertising has been highly controversial in the aspect of marketing nevertheless a towering issue in the political aspect as sought in elections and other forms of the like. Synthesis on effective advertising has been defined in accordance to the different models and theories presented in the literary aspect, which, of course has been collaborated with the context of practice. In the field of economics, it has been stressed that advertising consistently plays a vital role in shaping a proficient and efficient society beneficial on the glory it serves. As soon as printed symbols were invented the advertising man made use of them to give publicity to his merchandise (Sokotch, 2006). In recent times, advertisements are embossed on walls and tombs, in black and white on parchment and other paper entities, and are produced in publishing houses. Though these diverse forms of advertising were engaged, diminutive are considered and regard are not as effective as expected. Posters, painted signs, street-car placards, booklets, calendars, almanacs, handbills, magazine and newspaper advertising have now become forms of advertising so well established that we look upon them as a necessity, and are overwhelmed to find out that majority are up to date novelty (Tellis, 2003). However, it runs in the stream of cognitive, affective and behavioral pitches before one may thoroughly state that one’s mean of advertising is effective. Critical analysis on advertising in the contemporary society The verity of advertising in point of fact is focused in one set of audience alone. Take for example, for advertising in the market arena, the audience are the consumers; in the political arena, politicians advertise their platforms and propagandas in the light of the voters; while for research and other educational gains, it is in the hands of their respondents that they are able to complete their study—without these ‘audience’ it would be hard to comprehend why â€Å"advertisers† are so eager to let their â€Å"advertisement† out in the open with the milieu of persuasion and of encouragement over what they wish to imply (Michelet, 2006). Textbooks and other published materials would often lead to the fundamental concept of â€Å"Ivan Pavlov’s conditioning experiment† or that which has been used by Anne Sullivan, remarkably, the notion is coherent with the idea on advertising. The consumers represent Helen Keller and the advertiser is the teacher in the person of Anne Sullivan—motivation and persuasion, per se. Marx’s theory of commodity fetishism  There have been several deliberations on how advertising shall be crucially taken into basis of analysis. Apparently, critics has often addressed that media analysis collaborated with the arena of political, economical and socio-cultural context must not serve as grounds in identifying the ability of advertising and mass communications in empowering a contemporary capitalist society. Further, Marx’s theory of commodity fetishism connotes the perception—which by hand is used by fashion advertisers—that assessment of an effective advertisement falls on the utilization of a â€Å"model or person,† a product, a setting and text; hence it has also been cited that these forms of â€Å"advertising† is magnificently effective and never fails to capture the consumer-public (Karlsson, 2007). Conceivably, the Marxian theory all boils down to the fact that capitalism is legitimate since that it endows with the public with what they â€Å"want† and gradually fulfills their present needs, use, values and other sort of the like—corresponding to the ethics on exchange value, use value, surplus value, commodity fetishism and fickle-feeding. Strong’s AIDA Model The AIDA model is a behavioral approach which contains a purpose to uplift the verity of making an advertisement awareness-able, interest stimulating, and desire action-triggering dynamic in consumers. It is also considered as one of the most persuasive and highly efficient methods in advertising hence suggesting that for a certain advertisement to be effective, it has to be something that captivates attention leading to convincing the consumers that the product or service or whatever is advertised as interesting. Further, it must also have the ability to make the consumers crave for the product in the sense that they shall â€Å"desire† on it and finally for them to get attached with it and hopefully get a feedback that the advertising is effective. In a larger view with this model, it is important that the information being sent to the consumers is believable and memorable that even in the busy schedule of the consumers, or in the million of ideas processed by the mind each day, one’s advertisement is sought (Karlsson, 2007). Defining Advertising Goals for Measured Advertising Results Theory This model presented by Russell Colley is popularly known as DAGMAR, of course, for the benefit of the masses, and a technique in memory building as well. Consequently, this communication strategy is known for its ability to send information without the utilization of excessive text or message. Its focal point falls on the level of understanding stating what the consumer must believe on an organization and at the same time to measure the efficiency of an advertising campaign (Bok, 2002). Further, it expresses the fact that there are four levels of understanding in advertisement and that the methods used in all commercial communications must come across that very objective. Hunching the four levels of understanding advertising the following are presented by the proponent: awareness of the existence of the organization advertising the brand, grasp on what the product is or is capable of, a rational suspicion or sagacity of conviction in buying the product and like the aforementioned methods, persuasion to act in availing the product advertised and have it stuck on their list (Karlsson, 2007). Lavidge and Steiner’s Heirarchy–of-effects model Published in the same time-frame as that of DAGMAR, this model raises the connotation that consumers possess a non-fickle personality hence consumers are skeptical in being convinced—not interested at all stake would be the fitting definition. Unlike the other theories, which stresses that all factors be cited in equal proportion, this model follows a liner path and insists that these factors are to be taken in a step-by-step basis (Karlsson, 2007). Awareness, knowledge, fondness, preference, conviction and purchase—the mentioned steps shape up this models apprehension. Moreover, the insistent point of this model expresses that consumers are wise enough not to be easily convinced, not unless they are holistically provided with the necessary details that they need inline with the kind of social standing that they have. French postmodernist theory of Jean Baudrillard: Theory of sign value Jean Baudrillard on the other hand, believed on the prowess of signs and symbols constituted by objects for that matter. Having a consumer society, the proponent’s theory dwells on the idea of implosion of aesthetics manifesting that advertising lies on aesthetic techniques and the promotion of consumption as a way of life. Baudrillard’s â€Å"sign value† analysis assess the consumer’s grave need for seeking various products and the actual gratifications that these products derive onto as well as with the social function that it offers. Lurking deep on the â€Å"social perspective† the proponent stresses that signs of sociality are great basis in building up the right method to advertise and capture their pockets to hail such (Harms and Kellner, 1990). Commentary Critical analysis on the models presented would wrap up the idea that advertising is a broad state of field. Perceivably, there are models which are similar in concept—consumers are after products, only that they seek for the best—however, there also appears the skeptical viewpoints that insists the un-fickleness of consumers and there is nothing advertisers can do but to wait for them to visit one’s shop dependent on their innate characteristic. In the light, due to the complexity of the marketing landscape and the advent of globalization, these theories may be evaluated as up-to-date or no longer effective a way or another. But then the perception on â€Å"basics† and fundamental perspectives will always contradict with that nuance. The behavior of the consumers has already transformed through time, with this, it may be taken to assumption that the â€Å"pessimistic† side of the story may be eradicated in pleas. The more â€Å"open† the society, the easier advertising influences them—the higher the chance to be marked as â€Å"effective. † Consumer vs. business in effective advertising In relation to business and consumers as two major factors in marketing, the predicament of the matter is clearly seen in the areas of communication efficiency, product quality and audience analysis. Take for example, the target groups must be taken consideration—kids, teens, adults, couples—all these must be known before a product shall be advertised. Aside from that, culture is also a factor, what to be advertised must be taken into deliberation first considering the fact that the context of the advertisement may not be acceptable in the kind of culture where the product is introduced. In the case of technological product advertising, the following threats may be assessed: as categorized, opportunities and threats, which is basically a portrayal of external change is the scale fall on the line of â€Å"five forces of threat,† namely, (1) threat of new entrants (rising companies of the same service rendered as well as with other rising broadcasting companies which will offer ‘greater’ service than theirs), (2) competitive rivalry (competition in sales, in fame and in the service satisfaction), (3) threat of substitution (other broadcasting/media corporations such as films, 3D theater, home-video conferencing, piracy and other sorts of the like), (4) power of buyers (upon knowing the fact that the society always change their â€Å"taste† primarily in the streamline of the kinds of shows which is â€Å"famous† in the immediate time and the advent of technological advancements such as 3D and other competition in broadcasting) and (5) p ower of suppliers (the fact that such is competition, resources is most likely to halt leading to scarcity from manufacturers of entities and commodities needed for broadcasting). All which serve as the grounds for the success or the failure of the company or the industry and if fortunate, then it will be easier to get the general objective (Mooij, 2005). Advertising in the commerce landscape  Progress in the subject matter is made in the abstract; one scholar shows a compelling talent for innovation, and others amend and improve on his work, all without close reference to the economic context. In the last one hundred years the great corporate enterprise, the trade union, depression and war, increasing and increasingly dispersed affluence, the changing nature of money and the new and enhanced role of the central bank, the declining role of agriculture with the counterpart urbanization and growth of urban poverty, the rise of the welfare state, the newly assumed responsibility of the government for overall economic performance, the emergence of socialist states, have all dramatically altered, even revolutionized, economic life. As the subject matter of economics has changed, so necessarily has the subject. Advertising comes in a handy realization that the more complex the economy gets, the larger the need for business tycoons to broaden their understanding with the flow of the society in patronizing their basic needs. The competition floating in the commercial room also serves as a challenge that each advertisement of their product must be sent with critical analysis and with a pinch of â€Å"freshness† capable enough to outstand the other entities which steams up the battle. The scope of marketing must not only fall under the circumstance of financial basis itself, but rather on the deeper application premises of the activity. An illustration of such would surface in a company’s ability to perform social responsibilities and being able to consistently adjust on the intrinsic and extrinsic demands of the society, as well as with keeping track on the challenges laid on the inevitable table of change (Michelet, 2006). It must be kept in mind that advertising is the only gateway to get their products’ path to the consumers. With the competition rising, consumers are wise enough to know what they want and which is best. Assessment on the components of effective advertising in McDonalds An example of effective advertising is practiced by McDonalds; the power of commercial speech is exercised. Even when backed by the resources and visibility of a McDonalds Corporation, the power of commercial speech campaigns is limited. Neither particular advertisements nor broader advertising campaigns are always effective, even when they have been well researched and well financed: the majority of prospective new brands that are test marketed are not marketed nationally. The battle of the marketplace has many casualties. Even when advertising affects behavior, the effect may be temporary (Michelet, 2006). And when the effects are more enduring, they may amount only to switches among rival brands by established users, rather than new consumers for any of the rival brands. Some advertising—consider the various recent plans and pricing claims of the leading long distance telephone carriers—is widely disliked. As a result, many ads are simply drowned out, unnoticed or unremembered in the ongoing daily proliferation of commercial speech. This does not mean, however, that commercial speech, or commercial advertising more narrowly, does not have important long-term effects, intended or unintended, on American culture and decision making. Commercial advertising is in some sense a ‘zero sum’ game, with one product’s gain being another’s loss. The proliferation of ads, however, does not lead simply to a process of mutual conflict, let alone mutual annihilation (Harms and Kellner, 1990). Conclusions and further remarks Moreover, given the fact that the main subject and prospects for the purpose of venturing into business are the masses, it most likely true that customer satisfaction is a pious must. In simple logic, selling does not only denote giving consumers the idea that a product/service offered on the market/industry, but rather dwelling on the array of perception that consumers are after ‘fame’ of the company as well as the ‘trend’ which is seemingly floating up in the limelight and the ‘generation status’ per se’ – more like, â€Å"in-line-with-amazing-quality† (Easey, 2001). The above mentioned threats then takes place, the world of business is a vortex of intrinsic and extrinsic challenges which requires critical analysis on what consumers need and logical wit to determine the flexibility of the product and service. That is the main purpose of the survey and other forms of observation in the society are needed to achieve managerial goals and jive along with the â€Å"change of taste† and speculations of the masses (Mooij, 2005). What utterly demoralizes business tycoons and practitioners hangs back on the exactness of the cost and the revenue generated by investments which are indefinite to be defined, for the reason that the scheme and the flow of the advertising differ dependently upon the ‘season’ or under the discretion of the contemporary society. It would seem quite hard to distinguish which of the sites are assumed to be the most significant or rather the one which is offering the best service for the majority (Beckwith, 2003). Since that, those who are apt to surf actually depend on what they wish to find. In addition to that, each layer of the society hold different jobs or activity with diverse enthusiasm, it is evident that it is possible to shift sites which then give the argument abstain on conviction with regard to the matter (Seelye, 2005). The aforementioned threats must not serve as intimidating factors in the world of business, hence a challenge towards the attainment of organizational goals through the use of effective advertising. In conclusion, effective advertising depends on for demonstration of the method, traditional or modern as long as the advertiser knows the perfect mixture of the factors needed in advertising, what is sold on the market will be a sure hit. In collaboration with the political or academic concept, a politician does not get votes not unless he or she knows what words are to be uttered in specific groups and what technique of persuasion is to be utilized in that certain point of time. Effective advertising does not only require skill, timing is a vital one.

The Teaching Philosophy of Exceptional Children - 1379 Words

The teaching philosophy of exceptional children: My teaching career has been spent learning how to provide appropriate support, guidance, patience, understanding, as well as to enhance academic growth success, for all students. My purpose as a teacher is to enrich and inspire the lives of young students with moderate/intensive needs by providing access to information instead of functioning as the primary source of information for students to flourish. My teaching methods will be to create an environment ripe with opportunities for discovery and exploration which will allow all students to learn at their own pace, generate questions and construct knowledge, while providing hands-on practice of skills in authentic situations as well†¦show more content†¦The educator can take a holistic approach to teaching and learning, and plan to cultivate all dimensions of the developing child such as moral, social-emotional, physical, creative, psychological, as well as intellectual. De cisions regarding the well-being and education of students must be based on developmentally appropriate practices as well as knowledge of the students’ age and stage, their individual needs, and their family and cultural background (2004). In order to implement developmentally appropriate practices and holistic teaching, a teacher must take the time to know and understand the students – through observation, interaction, active listening and involvement. A teacher should understand how issues of human diversity can impact families, cultures, and schools, and how these complex human issues can interact with issues in the delivery of special education services (2004). A teacher must understand the relationships of organizations of special education to the organizations and functions of schools, school systems, and other agencies (2004). This knowledge can be the ground upon which to construct the teachers own personal understandings and philosophies of special educati on. 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